The NFL teamed up with creative agency from 72andSunny for a Super Bowl spot that focused on the future evolution of the league featuring a 15-year-old female player named Sam Gordon and Diana Flores (the quarterback of the Mexican women’s national team as the league) – thus acknowledging that the women’s game, youth participation and… Continue reading The NFL’s Frenetic Flag Football ‘Run With It’ Super Bowl 2023 Spot Focuses On The Future
Tag: Billie Jean King
United States Tennis Association & Billie Jean King Launch ‘Women Worth Watching’ At US Open
The United States Tennis Association has a solid heritage in supporting women’s equality and to promote the opening day of the 2019 US Open – which was also Women’s Equality Day – the rights-holder chose to roll out a campaign driving awareness of the gender imbalance. The initiative sees the USTA address gender inequality… Continue reading United States Tennis Association & Billie Jean King Launch ‘Women Worth Watching’ At US Open
Billie Jean King & Her Iconic 1973 Blue Shoes Fronts Multi-Strand Adidas ‘Here To Create Change’ Platform
Tennis icon and women’s sporting legend Billie Jean King fronts a new multi-strand ‘Here To Create Change’ initiative from Adidas. Timed to leverage spiking tennis interest around the US Open, the 39 time Grand Slam champion’s launch strand of this integrated initiative revolves around a project to transform any pair of sports shoes –… Continue reading Billie Jean King & Her Iconic 1973 Blue Shoes Fronts Multi-Strand Adidas ‘Here To Create Change’ Platform
NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand
In a shake-up of both its seasonal and creative ad strategy, this autumn sees the National Collegiate Athletic Association (NCAA) has released a new series of commercials featuring celebrities to drive interest in the new football season Previously, the NCAA has historically used its college basketball Final Four showpiece tournament to launch its new… Continue reading NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand
WTA’s Empowering ’40 Love’ 40th Anniversary Campaign
As Wimbledon fortnight approaches, the WTA has unveiled additional elements to its new ‘40 Love’ campaign which celebrates its 40th anniversary. The creative features some of the biggest stars of the women’s game from past and present: including this year’s top Wimbledon seeds Serena Williams and Maria Sharapova, as well as previous champions Billie… Continue reading WTA’s Empowering ’40 Love’ 40th Anniversary Campaign
