JSW Steel leveraged the IPL 2020 and its principal sponsorship of the Delhi Capitals to reach a broader and wider mass market demographic than its previous marketing through its social-first #KhelKhushiyonKa campaign – fronted by star player Rishabh Panti and including video series and fan contests – which gave fans a chance to celebrate, participate… Continue reading #KhelKhushiyonKa – JSW Steel & Delhi Capitals
Tag: TV Commercials
Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics
Nike’s ‘Play Less Nice’ Canadian hockey campaign focuses on the country’s competitive side and spans no less than nine slightly different spots: each delivering a single message about sporting manners. This campaign positions Canadians, who are stereotypically known for their cordial politeness and for their repetitive apologies and frequent use of the word ‘sorry’,… Continue reading Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics
Superstitions & Curses Spark Sponsors & Ads Around Historic Cubs-Indians MLB 2016 World Series
As the Chicago Cubs and Cleveland Indians battled it out in the 2016 World Series, Major League Baseball sponsors, club partners, broadcast alliances and advertisers leveraged goat-related curses, sports superstitions and record title droughts in their rush to market around this historic Fall Classic. We don't believe in curses. We believe in Chicago. Join… Continue reading Superstitions & Curses Spark Sponsors & Ads Around Historic Cubs-Indians MLB 2016 World Series
NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand
In a shake-up of both its seasonal and creative ad strategy, this autumn sees the National Collegiate Athletic Association (NCAA) has released a new series of commercials featuring celebrities to drive interest in the new football season Previously, the NCAA has historically used its college basketball Final Four showpiece tournament to launch its new… Continue reading NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand
Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Big name sports star endorsers – including JJ Watt, Karl-Anthony Towns, Bryce Harper, James Rodriguez and a pair of commentators – set out to shame unsuspecting Gatorade drinkers in a series of hidden camera street stunt spots. The series, called ‘Burn It To Earn It’, continues where the 2015 ‘Sweat It To Get It’… Continue reading Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM’s 2016 activation around The Masters focuses on its IBM Watson cognitive technology with a campaign fronted by legendary player Tom Watson. It’s not just the surname/product name match that makes Tom Watson a good ambassador fit for the tournament, but also the fact that the iconic player has announced that 2016 will be… Continue reading IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
