Superstitions & Curses Spark Sponsors & Ads Around Historic Cubs-Indians MLB 2016 World Series

As the Chicago Cubs and Cleveland Indians battled it out in the 2016 World Series, Major League Baseball sponsors, club partners, broadcast alliances and advertisers leveraged goat-related curses, sports superstitions and record title droughts in their rush to market around this historic Fall Classic.   We don't believe in curses. We believe in Chicago. Join… Continue reading Superstitions & Curses Spark Sponsors & Ads Around Historic Cubs-Indians MLB 2016 World Series

Cleveland Indians #TribeLive ‘Scavenger Hunt’ Celebrates MLB Opening Day

To celebrate Major League Baseball ‘Opening Day’, the Cleveland Indian’s hosted a scavenger hunt around the city – hiding bags of club swag and then tweeting clues for fans to find them.   The team’s marketers scoped out several notable locations around town and then seeded visual and verbal clues to the secret spots across… Continue reading Cleveland Indians #TribeLive ‘Scavenger Hunt’ Celebrates MLB Opening Day