JSW Steel leveraged the IPL 2020 and its principal sponsorship of the Delhi Capitals to reach a broader and wider mass market demographic than its previous marketing through its social-first #KhelKhushiyonKa campaign – fronted by star player Rishabh Panti and including video series and fan contests – which gave fans a chance to celebrate, participate… Continue reading #KhelKhushiyonKa – JSW Steel & Delhi Capitals
