On 20 January Oakley launched the final chapter of its Australian ‘Be Who You Are’ campaign featuring Team Oakley athlete ambassadors Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu which focused on snow and winter sports. The final chapter of the campaign brought together some of Team Oakley’s elite… Continue reading Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
Tag: Mark McMorris
Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics
Nike’s ‘Play Less Nice’ Canadian hockey campaign focuses on the country’s competitive side and spans no less than nine slightly different spots: each delivering a single message about sporting manners. This campaign positions Canadians, who are stereotypically known for their cordial politeness and for their repetitive apologies and frequent use of the word ‘sorry’,… Continue reading Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics
