New PUMA ambassador and World Chess Champion Magnus Carlsen shared his motivation and inspiration in a new wave of work within the sportswear brand’s ongoing, global ‘Only See Great’ brand campaign. The campaign is spearheaded by a hero spot in which the Norwegian chess super star speaks about what drives him to remain at… Continue reading New PUMA Ambassador Magnus Carlsen Stars In The Brand’s Latest ‘Only See Great’ Film
Tag: Clothes & Footwear
Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Through January 2022 US fashion brand Ralph Lauren promoted its Polo Ralph Lauren brand and Australian Open 2022 collection through an integrated marketing campaign spanning video, athlete ambassador events, and exhibition matches, tennis clinics, on-site activity, pop-ups and social media content. For the 2022 tournament, the company launched a commemorative co-branded Ralph Lauren Australian… Continue reading Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
On 20 January Oakley launched the final chapter of its Australian ‘Be Who You Are’ campaign featuring Team Oakley athlete ambassadors Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu which focused on snow and winter sports. The final chapter of the campaign brought together some of Team Oakley’s elite… Continue reading Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
Neymar Jr Crazy CGI Spot Fronts Puma’s ‘The Crazy World Of Future Z’ Campaign
An adrenaline-fuelled spot, called ‘Lock In. Drive Team Crazy’, spearheads Puma’s launch campaign for the new Future Z football boot. Fronted by athlete endorser Neymar Jr, the PSG striker dazzles viewers, fans and on-screen opponents with his skills, tricks, flicks and fantastic footwork to drive home the boots’ positioning as footwear for dynamic and… Continue reading Neymar Jr Crazy CGI Spot Fronts Puma’s ‘The Crazy World Of Future Z’ Campaign
Nike’s ‘Flyease Story’ (Inspired By A Teen With Cerebral Palsy) Goes Viral
‘Flyease Story’, a Nike film that coincides with the release of a new basketball sneaker, is a powerful piece of storytelling that links an individual’s letter, a designer’s creative response to the challenge and an NBA superstar. Shot in simple, yet powerful documentary style, the ad has three different stars – a teen with… Continue reading Nike’s ‘Flyease Story’ (Inspired By A Teen With Cerebral Palsy) Goes Viral
Reebok #BeMoreHuman Links Fitness To Mental Wellbeing & Social Interaction
The end of January saw the launch of Reebok’s major new ‘Be More Human’ integrated global initiative that celebrates ordinary people’s ‘quest for both physical and personal fulfilment and to serve the greater good’. It aims to connect the benefits of physical and fitness-led commitment to social interaction, mental wellbeing and perhaps even ethics.… Continue reading Reebok #BeMoreHuman Links Fitness To Mental Wellbeing & Social Interaction
Triumph #SpotTheVespa WoM & PR At London Fashion Week
Lingerie brand Triumph, first-ever official catwalk lingerie supplier for London Fashion Week (LFW), rolled out a street stunt campaign to raise awareness of the sponsorship amongst both Londoners and tourists and to generate PR around the partnership. As part of its alliance with the British Fashion Council’s LFW, Triumph provided shows, stylists and designers… Continue reading Triumph #SpotTheVespa WoM & PR At London Fashion Week
