Canadian supermarket brand IGA, a chain of independent grocers supplied by Sobeys (owned by Canadian grocery giant Empire) which franchises the name teamed up with agency Sid Lee to celebrates IGA’s sponsorship of Team Canada at the 2022 Beijing Olympics. The activation is spearheaded by a hero film called ‘The Athlete’: an animated spot… Continue reading IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes
Tag: Beijing 2022 Olympic Winter Games
Comcast Business Beijing 2022 ‘Ready For Anything’ Campaign Tells Tales Of Perseverance/Resilience
For its 2022 Winter Olympics campaign, US-based multinational telecoms conglomerate Comcast activated its IOC and Team USA partnerships through a campaign from its business division called ‘Ready For Anything’ which kicked-off with an ad spotlighting US Paralympic snowboarder Mike Schultz. The 60-second launch spot, which was developed in harness with agency Goodby Silverstein & Partners, tells… Continue reading Comcast Business Beijing 2022 ‘Ready For Anything’ Campaign Tells Tales Of Perseverance/Resilience
Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
On 20 January Oakley launched the final chapter of its Australian ‘Be Who You Are’ campaign featuring Team Oakley athlete ambassadors Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu which focused on snow and winter sports. The final chapter of the campaign brought together some of Team Oakley’s elite… Continue reading Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
Team GB Online Video Mark ‘100 Days To Go’ Until 2022 Winter Olympics
On 27 October Team GB marked 100 days to go until the 2022 Winter Olympic Games in Beijing with an action-packed online video to build excitement and boost support ahead of the Games. Produced by LiveWire Sport and titled simply ‘Beijing 2022 | 100 Days To Go’ the spot was amplified across the team’s digital and… Continue reading Team GB Online Video Mark ‘100 Days To Go’ Until 2022 Winter Olympics
