Tag: IGA

IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes

Canadian supermarket brand IGA, a chain of independent grocers supplied by Sobeys (owned by Canadian grocery giant Empire) which franchises the name teamed up with agency Sid Lee to celebrates IGA’s sponsorship of Team Canada at the 2022 Beijing Olympics.   The activation is spearheaded by a hero film called ‘The Athlete’: an animated spot… Continue reading IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes

Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation

Canadian grocery giant Empire – the parent company of Sobeys, IGA and Safeway – leveraged its status as an official partner of the Canadian Olympic Committee (COC) in January with an integrated Winter sports extension of its ‘Feed The Dream’ initiative.   Launched a month ahead of the Beijing 2022 Winter Olympics, which begin on… Continue reading Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation