In early January, ahead of February’s 2022 Winter Games, the Canadian Olympic Committee (COC) launched a Winter iteration of its ‘Glory From Anywhere’ Olympic campaign. The campaign, which was developed in harness with Toronto-based creative agency Camp Jefferson and with Montreal’s K-72, kicked off on 10 January and ran across national television, print, digital… Continue reading Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022
Tag: COC
Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
Canadian grocery giant Empire – the parent company of Sobeys, IGA and Safeway – leveraged its status as an official partner of the Canadian Olympic Committee (COC) in January with an integrated Winter sports extension of its ‘Feed The Dream’ initiative. Launched a month ahead of the Beijing 2022 Winter Olympics, which begin on… Continue reading Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics
Launched two weeks ahead of the PyeongChang 2018 opening ceremony, the Canadian Olympic Committee (COC) rolled out a fresh brand platform highlighting Canadian values called ‘Be Olympic’. The #TeamCanada campaign, launched on 23 January, celebrates the country’s Winter Olympians, highlights their shared values and challenges all Canadians to consider just what it means to… Continue reading Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics
