Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Tag: 2022 Beijing Winter Olympic Games
Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
On 4 January, a month ahead of the start of the Winter Olympics, Juhuasuan (a marketing platform for Alibaba Group) leveraged its parent company’s status as an official IOC partner and a sponsor of Beijing 2022 via an integrated ‘Happy gathering Winter Olympics’ campaign called ‘When I Think Of Skiing, I Think Of You’ which… Continue reading Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Swiss sportswear brand On tells turns the startling sporting story of Ghanian skeleton star Akwasi Frimpong into a graphic novel in a campaign that seeks to create a new hero for the next generation of African winter sports athletes and to show the power of ‘Dreaming On’. Rolled out ahead of Beijing 2022, the… Continue reading Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
Canadian grocery giant Empire – the parent company of Sobeys, IGA and Safeway – leveraged its status as an official partner of the Canadian Olympic Committee (COC) in January with an integrated Winter sports extension of its ‘Feed The Dream’ initiative. Launched a month ahead of the Beijing 2022 Winter Olympics, which begin on… Continue reading Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign
Ahead of the 2022 Beijing Winter Olympics, Alibaba Group’s Tmall partnered with agency Fred & Farid Shanghai to launch The Tmall Winter Festival 2022’ – an annual shopping event dedicated to winter sports brands – through a campaign called ‘Goodbye City, See You On Snow’. The retail brand and creative agency created an integrated… Continue reading Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign
