Ahead of the 2022 Beijing Winter Olympics, Alibaba Group’s Tmall partnered with agency Fred & Farid Shanghai to launch The Tmall Winter Festival 2022’ – an annual shopping event dedicated to winter sports brands – through a campaign called ‘Goodbye City, See You On Snow’. The retail brand and creative agency created an integrated… Continue reading Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign
Tag: Tmall
Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative
Early May saw Nike launch an inventive, first-person basketball adventure, called ‘The Road to HBL’, that aims to give fans a unique, immersive glimpse into what it is like to compete in the Nike China high-school basketball league. The campaign is one strand of a multi-phased promotional programme for Nike’s High School Basketball League… Continue reading Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative
