Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative

Early May saw Nike launch an inventive, first-person basketball adventure, called ‘The Road to HBL’, that aims to give fans a unique, immersive glimpse into what it is like to compete in the Nike China high-school basketball league.   The campaign is one strand of a multi-phased promotional programme for Nike’s High School Basketball League… Continue reading Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative