Ahead of the 2022 Beijing Winter Olympics, Alibaba Group’s Tmall partnered with agency Fred & Farid Shanghai to launch The Tmall Winter Festival 2022’ – an annual shopping event dedicated to winter sports brands – through a campaign called ‘Goodbye City, See You On Snow’. The retail brand and creative agency created an integrated… Continue reading Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign
