IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Tag: Weibo
Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
In April, Premier League club Chelsea FC sought to engage its Chinese fan-base during the absence of football due to COVID-19 through a dedicated livestream on Weibo and Douyin (the Chinese brand for TikTok). The engagement initiative marked the first time a non-Chinese football club had run a simultaneous livestream on both channels. … Continue reading Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China
Serie A side Juventus created an interactive live gameshow to engage its Chinese fanbase. The online initiative, running under the club’s ongoing ‘J-Squad’ initiative, was essentially a two-hour live stream which split supporters put into teams which competed against one another in what was positioned as an online football match – complete with two… Continue reading Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China
European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis
While the global COVID-19 crisis sports headlines are hogged by cancelled/postponed events (think China F1 GP, Qatar MotoGP, the World Indoor Athletics Championships, the UAE Tour and Ireland v Italy Guinness 6 Nations) and furious speculation about which will be the next events to be called off (the Tokyo 2020 Olympic Games?), many of the… Continue reading European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis
Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative
Early May saw Nike launch an inventive, first-person basketball adventure, called ‘The Road to HBL’, that aims to give fans a unique, immersive glimpse into what it is like to compete in the Nike China high-school basketball league. The campaign is one strand of a multi-phased promotional programme for Nike’s High School Basketball League… Continue reading Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative
POCOG Launches New Multi-Platform Winter Olympics Online Ticket Sales Campaign
The Pyeongchang Organising Committee (POCOG) has launched the second phase of its multi-platform 2018 Winter Olympic ticket campaign – opening up online sales to next year’s Games. The online and mobile sales strand – which operates on a first-come, first-served basis – began on Tuesday, 5 September in South Korea with a relatively aggressive… Continue reading POCOG Launches New Multi-Platform Winter Olympics Online Ticket Sales Campaign
NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
The NBA gears up for the new season with a fresh multi-media campaign – ‘This Is Why We Play’ – uniting current super stars, legendary players, big name coaches, fans and schoolyard ballers to target both core and casual fans and capture the emotions behind basketball’s universal appeal. Launched two weeks ahead of the… Continue reading NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
HSBC Global ‘Anyone’s Game’ Aims To Open Golf To All
HSBC’s ambition for its golf partnerships is to open up the sport to new players and fresh audiences and its latest golf activation is designed to bring that objective to life. The bank is rolling out a new golf campaign, ‘Anyone’s Game’, to showcase its sponsorship of both grassroots golf and flagship pro tournaments… Continue reading HSBC Global ‘Anyone’s Game’ Aims To Open Golf To All
