Leveraging the FIFA 2023 Women’s World Cup and its partnerships with four of the competing nations, Gatorade reaffirmed its commitment to equality and inclusion and to the teams through a multi-market campaign called ‘Every Last Drop’ and focused on the responsibility players feel when wearing their country’s jersey. The PepsiCo owned brand’s campaign, developed… Continue reading Gatorade ‘Every Last Drop’ Lightens Burden Of Wearing National Kit In 4-Nation Women’s WC Ad
Tag: Multi Market
Liverpool FC & Carlsberg > Champions Can
Promoted socially via video and imagery, Carlsberg is celebrating Liverpool FC’s Premier League title win by launching a limited edition ‘champions can’ for fans in 25 countries across the world. The limited-edition packaging sees Carlsberg switch its iconic green colour to Liverpool FC’s equally iconic red. The Champions can features Liverpool FC’s crest, player signatures and replaces the words ‘1847 onwards’ (a reference to Carlsberg’s 173 year heritage)… Continue reading Liverpool FC & Carlsberg > Champions Can
New YouTube Spot Sees UEFA Launch A Star Led Creators Phase Of ‘Together #WePlayStrong’
UEFA has teamed up with a squad of big stars in women’s football to form a dynamic team of content creators to spearhead its new, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth (who plays for Juventus), Dutch star Shanice van de Sanden (of Olympique Lyonnais) and world champion freestyler Liv Cooke are… Continue reading New YouTube Spot Sees UEFA Launch A Star Led Creators Phase Of ‘Together #WePlayStrong’
Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
Virgin Active aimed to reclaim its brand disruptor positioning by directly addressing the reality of exercise and celebrating both the struggle and the beauty of simply doing enough. This fun and playful campaign was designed to get viewers to begin to think a little differently and more honestly about exercise: in doing so it… Continue reading Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
Adidas’ 11-Nation Euro 2016 Kit Launch Led By Germany’s ‘Our Pitch Our Rules’
November saw Adidas roll out a set of phased, multi-country new kit release marketing for its national partners competing at Euro 2016 culminating with the launch of a new ad campaign for its flagship football partner (and company home nation) Germany called ‘Our Pitch, Our Rules’. The new German kit was initially teased (along… Continue reading Adidas’ 11-Nation Euro 2016 Kit Launch Led By Germany’s ‘Our Pitch Our Rules’
NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
The NBA gears up for the new season with a fresh multi-media campaign – ‘This Is Why We Play’ – uniting current super stars, legendary players, big name coaches, fans and schoolyard ballers to target both core and casual fans and capture the emotions behind basketball’s universal appeal. Launched two weeks ahead of the… Continue reading NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
Alpecin Drops ‘Doping For Hair’ For Team Giant-Alpecin Tour Ads
Shampoo brand Alpecin has quietly (and unsurprisingly) dropped its ‘Doping For Your Hair’ tagline from its latest multi-market TV commercials for its C1 caffeine shampoo as it refocuses its activity around its Team Giant-Alpecin sponsorship during the Tour De France. Obviously, the mention of the term ‘doping’ in its previous TV spots is entirely… Continue reading Alpecin Drops ‘Doping For Hair’ For Team Giant-Alpecin Tour Ads
#KiaPasion Leads Auto Partner’s Integrated Copa America Work
In addition to supplying the organising committee with 140 official vehicles (including Sorentos, Sedonas and Quoris) throughout the tournament, 2015 Copa America platinum partner Kia is running no less than five different activation strands: #KiaPasion #MiKia #KiaMiCiudad #RespectLegends #JourneyToCopa America Hubbed around a central microsite at http://www.kia.com/worldwide/COPA2015/ (which, along with its social media platforms,… Continue reading #KiaPasion Leads Auto Partner’s Integrated Copa America Work
Jacob’s Creek Adapts ‘Made By’ With Djokovic For Australian Open
Jacob’s Creek rolls out fresh set of unscripted ‘Made By’ films – fronted by Novak Djokovic – to leverages its Australian Open rights. The work, which premiered in Melbourne and was developed in harness with agency Cummins & Partners, is led by a set of Djokovic spots in which he discusses the influences that… Continue reading Jacob’s Creek Adapts ‘Made By’ With Djokovic For Australian Open
