Leveraging the FIFA 2023 Women’s World Cup and its partnerships with four of the competing nations, Gatorade reaffirmed its commitment to equality and inclusion and to the teams through a multi-market campaign called ‘Every Last Drop’ and focused on the responsibility players feel when wearing their country’s jersey. The PepsiCo owned brand’s campaign, developed… Continue reading Gatorade ‘Every Last Drop’ Lightens Burden Of Wearing National Kit In 4-Nation Women’s WC Ad
Tag: Costa Rica
BlueCross BlueShield ‘The Check Ball’ Cancer Campaign Gets Costa Rican Men Talking About Balls
A campaign by BlueCross BlueShield in Costa Rica revolved around a specially created football which sought to get men talking about and checking their balls, as well as to promote the brand’s new cancer insurance. The global insurer worked with agency Havas Cost Rica to create an integrated campaign called ‘The Check Ball’ which… Continue reading BlueCross BlueShield ‘The Check Ball’ Cancer Campaign Gets Costa Rican Men Talking About Balls
Costa Rica National Amputee Soccer Team Raises World Cup Funds With ‘My Spare Boot’
To mark the first time in history that the Costa Rica National Amputee Soccer Team qualified to the Amputee’s World Cup and to raise funds for the tournament the squad sold off the football boots they don’t use through an initiative called ‘My Spare Boot’. After securing a brilliant qualification, its first ever, the… Continue reading Costa Rica National Amputee Soccer Team Raises World Cup Funds With ‘My Spare Boot’
