Costa Rica National Amputee Soccer Team Raises World Cup Funds With ‘My Spare Boot’

To mark the first time in history that the Costa Rica National Amputee Soccer Team qualified to the Amputee’s World Cup and to raise funds for the tournament the squad sold off the football boots they don’t use through an initiative called ‘My Spare Boot’.


After securing a brilliant qualification, its first ever, the team unfortunately worked out that they didn’t have the economic resources needed to attend the competition. So to raise funds they put the football boots they don’t need on sale.


‘My Spare Boot’ was a primarily digital campaign developed with agency Havas Tribu.



The initiative was created in harness with a Havas Tribu team – from San José – that included chief creative officer Javier Urbaneja, creative directors Joshua Rueda Mego and Oscar Carrera, art directors Mauricio Mejía and Andrea Castro, as well as media director Gabriela Navas.




A fantastic, practical and moving initiative that reminds us a little of the adidas ‘Odds’ campaign in India for the 2016 Paralympic Games (see case study).






Costa Rica National Amputee Soccer Team



Havas Tribu





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