A campaign by BlueCross BlueShield in Costa Rica revolved around a specially created football which sought to get men talking about and checking their balls, as well as to promote the brand’s new cancer insurance. The global insurer worked with agency Havas Cost Rica to create an integrated campaign called ‘The Check Ball’ which… Continue reading BlueCross BlueShield ‘The Check Ball’ Cancer Campaign Gets Costa Rican Men Talking About Balls
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Tube Colours & Le Tour Yellow In TfL Poster Push
In France yellow is synonymous with the Tour de France, while in London its known as the colour of the Tube’s Circle Line – little surprise then that it features prominently in a colourful new poster-led campaign from Transport for London (TfL) designed to prepare the UK capital for the arrival of the world’s greatest… Continue reading Tube Colours & Le Tour Yellow In TfL Poster Push
