Tag: Jacob’s Creek

Jacob’s Creek ‘Calling Stumps On Beer’ In New Campaign Featuring Brett Lee Via Flare

As Australia’s victorious cricketing summer peaked with a comprehensive Ashes victory, Aussie wine brand Jacob’s Creek rolled out a cheeky marketing campaign, to ‘Call Stumps on Beer’ encouraging Aussies to switch their usual beer drinking habits and try a refreshing glass of Jacob’s Creek wine.   Created by BBDO agency via FLARE (Sydney) and fronted… Continue reading Jacob’s Creek ‘Calling Stumps On Beer’ In New Campaign Featuring Brett Lee Via Flare

Jacob’s Creek Activates ICC Tie-Up For T20 World Cup Via ‘A Drop Worth Sharing’ Campaign

In mid-October, as the T20 Men’s World Cup got under way in UAE and Oman, Jacob’s Creek rolled out a new campaign activating its rights as an official ICC partner   Focused on the theme of ‘shareability’, the campaign was titled ‘A Drop Worth Sharing’ and was created in harness with agency Cummins&Partners.   Seeking… Continue reading Jacob’s Creek Activates ICC Tie-Up For T20 World Cup Via ‘A Drop Worth Sharing’ Campaign

Jacob’s Creek Adapts ‘Made By’ With Djokovic For Australian Open

Jacob’s Creek rolls out fresh set of unscripted ‘Made By’ films – fronted by Novak Djokovic – to leverages its Australian Open rights.   The work, which premiered in Melbourne and was developed in harness with agency Cummins & Partners, is led by a set of Djokovic spots in which he discusses the influences that… Continue reading Jacob’s Creek Adapts ‘Made By’ With Djokovic For Australian Open

Jacob’s Creek Boosts Wimbledon Sponsorship Awareness

Jacob’s Creek once again partnered with the All England Club as the official wine of Wimbledon and the brand is investing heavily in marketing activity to drive consumer awareness of its sponsorship.   Jacob’s Creek has a raft of activity planned including consumer events, on-pack promotions, in-bar entertainment and experiential activity. The brand has also teamed… Continue reading Jacob’s Creek Boosts Wimbledon Sponsorship Awareness

Jacob’s Creek’s ‘True Character’ T5 Tennis Game

As part of its All England Club tennis sponsorship, Jacob’s Creek ran an interactive competition in July at London Heathrow’s Terminal 5 offering travellers the chance to win a pair of tickets to the 2011 Wimbledon Finals.   The promotion was designed to highlight Jacob’s Creek’s headline sponsorship with Wimbledon 2011 and used its campaign… Continue reading Jacob’s Creek’s ‘True Character’ T5 Tennis Game