Pernod Ricard’s Ballantine’s brand, one of the world’s best selling blended whiskies, has partnered with Spanish pop stars ‘La Oreja de Van Gogh’ on a new crowd-sourced creative initiative which gives fans the chance to pen the lyrics for the band’s new track. This whisky-backed consumer song writing campaign, part of Ballantine’s ‘Plan… Continue reading Plan Ballantine’s: Pop Song Lyric Crowdsourcing
Tag: Pernod Ricard
Cuban Curation: Havana Club Backs ‘Smell Of Art’ Show
Legendary Cuban rum brand Havana Club has created a brand-curated art exhibition that provides an international platform for contemporary Cuban artists and for the island nation’s culture. Titled ‘The Smell That Comes Thorugh My Window’ (Un olor que entra por mi ventana), the show is displayed in the Havana Club Gallery within the… Continue reading Cuban Curation: Havana Club Backs ‘Smell Of Art’ Show
Pernod Absinthe & Rebel Dining’s Green Hour
Legendary French spirit Pernod Absinthe has collaborated The Rebel Dining Society on The Green Hour – a set of 10 brand backed dining experiences accompanied by Absinthe cocktails. The two businesses partnered on five secret events in 2010 and the Pernod spirit brand has again linked with the self styled ‘notorious’ London dining club… Continue reading Pernod Absinthe & Rebel Dining’s Green Hour
Jacob’s Creek’s ‘True Character’ T5 Tennis Game
As part of its All England Club tennis sponsorship, Jacob’s Creek ran an interactive competition in July at London Heathrow’s Terminal 5 offering travellers the chance to win a pair of tickets to the 2011 Wimbledon Finals. The promotion was designed to highlight Jacob’s Creek’s headline sponsorship with Wimbledon 2011 and used its campaign… Continue reading Jacob’s Creek’s ‘True Character’ T5 Tennis Game
Absolut Sponsors Dublin’s Gay Theatre Festival
2010 sees Absolut again sponsor Dublin’s Gay Theatre Festival in the first half of May. The backing comes with naming rights: when the sponsorship of the six year old event began last year, the event’s title switched from the International Gay Theatre Festival to the Absolut Gay Theatre Festival. Nevertheless, it remains a… Continue reading Absolut Sponsors Dublin’s Gay Theatre Festival
