Pernod Ricard’s Ballantine’s brand, one of the world’s best selling blended whiskies, has partnered with Spanish pop stars ‘La Oreja de Van Gogh’ on a new crowd-sourced creative initiative which gives fans the chance to pen the lyrics for the band’s new track. This whisky-backed consumer song writing campaign, part of Ballantine’s ‘Plan… Continue reading Plan Ballantine’s: Pop Song Lyric Crowdsourcing
