Pernod Absinthe & Rebel Dining’s Green Hour

Legendary French spirit Pernod Absinthe has collaborated The Rebel Dining Society on The Green Hour – a set of 10 brand backed dining experiences accompanied by Absinthe cocktails.


The two businesses partnered on five secret events in 2010 and the Pernod spirit brand has again linked with the self styled ‘notorious’ London dining club to bring together top chefs and the city’s leading cocktail creators.


Leading London mixologists create a series of unique cocktails with Pernod’s potent green liquor and these are served with a five-course tasting menu that showcases the latest techniques in molecular gastronomy.


The initiatives first night saw a smoky ‘Absinthe opium pipe’ served with a bowl of gazpacho jelly, pancetta, plum puree and rosemary croutons. Another hit was a new take on Hemmingway’s ‘Death in the Afternoon’ – served on a spoon with popping candy – that came with three sweet macaroons of bizarre flavours including pea and mint.


Guests make and sample each cocktail, learning about the history and composition of Pernod Absinthe, which is still made in France from a secret recipe including coriander, fennel and lemon balm – setting you back a good £70 a bottle.


The Green Hour takes place each Wednesday in June and July and tckets cost £40 at www.therebeldiningsociety.co.uk.




Targeting is everything for such small initiative that are only capable of reaching limited numbers. Both brands target niche groups within the creative community at underground event – thus matching Absinthe’s Parisian heritage.


Original, creative ideas lies at the core of Pernod Absinthe’s marketing. Other examples of this approach include its backing of the www.think-work-play.com – an online magazine which explores the creative process and showcases ideas.







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