Häagen-Dazs which returns for the third year to the All England Club as the official ice cream of Wimbledon, celebrates the start of the 2018 Championships with a new ‘Let’s Play’ initiative fronted by athlete ambassador Grigor Dimitrov. The campaign is inspired by the player’s own favourite ice cream flavour – cookies & cream… Continue reading Häagen-Dazs Activatives Wimbledon Partnership Via Dimitrov Fronted ‘Let’s Play’ Campaign
Tag: All England Club
IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun
IBM, Wimbledon’s long term data partner, has launched an online game – #MakeTheTeam – to enable fans to test their own ability to capture data points and thus to try and make ‘data entry’ fun. #MakeTheTeam (see http://www.maketheteam.co.uk/) is a consumer-facing gaming strand of IBM’s wider, data-led Wimbledon partnership activation. It was developed in… Continue reading IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun
Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk
Stella Artois is rolling out a new campaign, ‘Perfect Flight’, leveraging its Wimbledon partnership by blending advertising and experiences that revolve around the All England Club’s very own ‘Rufus the Hawk’. The official beer and cider of The All England Tennis and Croquet Club’s tournament has launched a new TV spot to spearhead a… Continue reading Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk
Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy
Stella Artois dovetails is first activation as Wimbledon sponsor with the launch of its new global marketing platform focusing on those who deliver what the brand describes as the ‘World’s Greatest Events’. The ‘World’s Greatest Events’ platform will strategically unify its flagship elite property sponsorships: including The Cannes Film Festival, the Kentucky Derby, the… Continue reading Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy
Slazenger Wimbledon Ads Built On 112-Year Tie-Up
290 million Slazenger balls could fit into centre Court with the roof closed and 54,250 will be sued during this year’s Championships, but the key number in the tennis brand’s current Wimbledon activation is 112. The official ball partner, all Wimbledon sponsors are referred to as ‘partners’, and Sports Direct (the two brands are… Continue reading Slazenger Wimbledon Ads Built On 112-Year Tie-Up
Wimbledon 2013 > Win Sparks Murray Marketing Mania
There hadn’t been a British winner of the Wimbledon men’s title for 77 years, but on 7/7 Andy Murray finally did it. UK public interest was through the roof. BBC One’s 17.3m peak audience was the biggest TV event thus far of 2013 and the most watched Wimbledon final since 1990. It is the… Continue reading Wimbledon 2013 > Win Sparks Murray Marketing Mania
Evian’s Wimbledon Dance Move: ‘Get Your Wiggle On’
As an official water supplier to Wimbledon, Evian (along with its agency We Are Social) have rolled out an innovative, multi-channel campaign to encourage the tennis-loving public to dance to the ‘Wimbledon Wiggle’. The mineral water giant encourages fans to get their Wimbledon Wiggle on and upload a video of them ‘shaking their derrières’ in a style that… Continue reading Evian’s Wimbledon Dance Move: ‘Get Your Wiggle On’
All England Club ‘Wimbledon Awaits’ Visitor Immersion
Mid June saw The All England Club itself launched a creative ‘Wimbledon Awaits’ campaign to build anticipation around the 2013 Wimbledon Championships. The local SW19 campaign, devised by agency Space, runs from the local train stations down to the Chruch Road grounds of the All England Lawn Tennis & Croquet Club itself. The… Continue reading All England Club ‘Wimbledon Awaits’ Visitor Immersion
Jacob’s Creek’s Wimbledon Social Story Competition
Jacob’s Creek is leveraging its position as the Official Wine Of Wimbledon with a new 360 degree campaign targeting 35 to 54-year-old consumers through a fairly traditional print and outdoor advertising campaign, couple with digital work, PR and in-store activation. The brand is expanding its ongoing ‘Open Up’ approach, which has been the focus… Continue reading Jacob’s Creek’s Wimbledon Social Story Competition
Evian’s Real Time Ball Hunt Wimbledon Ticket Giveaway
This short, Maria Sharapova fronted teaser webfilm, promotes the Wimbledon official water brand’s new tournament ticket giveaway – which is a digital hunt for pink tennis balls. Rolled out the weekend before the championships starts, an online Evian ball boy is posting daily clues between 22 June and 25 June on Twitter and… Continue reading Evian’s Real Time Ball Hunt Wimbledon Ticket Giveaway
Lavazza Baristas Wake Up Wimbledon Players & Fans
Italian coffee outfit Lavazza became the official coffee sponsor of the 2011 All England Club Lawn Tennis Championships. Adding Wimbledon to its other sponsorships which include the 2011 Slow Food Campaign and backing the ’50 Best Restaurants in the World’ awards. To amplify the sponsorship, the brand was busy around the venue through… Continue reading Lavazza Baristas Wake Up Wimbledon Players & Fans
Jacob’s Creek Boosts Wimbledon Sponsorship Awareness
Jacob’s Creek once again partnered with the All England Club as the official wine of Wimbledon and the brand is investing heavily in marketing activity to drive consumer awareness of its sponsorship. Jacob’s Creek has a raft of activity planned including consumer events, on-pack promotions, in-bar entertainment and experiential activity. The brand has also teamed… Continue reading Jacob’s Creek Boosts Wimbledon Sponsorship Awareness
