IBM, Wimbledon’s long term data partner, has launched an online game – #MakeTheTeam – to enable fans to test their own ability to capture data points and thus to try and make ‘data entry’ fun. #MakeTheTeam (see http://www.maketheteam.co.uk/) is a consumer-facing gaming strand of IBM’s wider, data-led Wimbledon partnership activation. It was developed in… Continue reading IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun
Tag: Data Visualisation
IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Accenture’s 6 Nations App Is Tech & Analytics Showcase
Accenture has rolled out its latest version of the official 6 Nations mobile app with a focus on providing improved audience participation and interaction. Accenture’s 6 Nations activation continues to focus on delivering tech-driven enhancements that place digital fan engagement at the core of the tournament and the latest mobile app, which now includes… Continue reading Accenture’s 6 Nations App Is Tech & Analytics Showcase
