Tag: Consultancy

PlayerLayer Launch Female-Focused ‘Girls Belong’ Collaborative Campaign

Sportswear company PlayerLayer teamed up with end-to-end sports consultancy 6EZ Group for the first chapter of its ‘Girls Belong’ collaboration campaign which builds on the Nottingham based apparel brand’s underlying #Belong marketing platform and aims to encourage girls to participate in sport by creating an environment where everyone belongs.   The partnership, which adds two… Continue reading PlayerLayer Launch Female-Focused ‘Girls Belong’ Collaborative Campaign

Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series

Hays Worldwide, the Official Recruitment Partner of Manchester City, teamed up with sport and entertainment agency We Are Fearless to create a new strand of its ‘Behind Every Goal’ campaign which draws on parallels between the world of elite football and the world of work.   The international recruitment company’s activation is built around a… Continue reading Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series

Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign

Launched on 8 January, a new campaign from Eintracht Frankfurt shirt sponsor Indeed promotes New Year job seeking.   The campaign, called ‘Ingrid Meets Harmony’, features Bundesliga stars Filip Kostic, André Silva and Kevin Trapp alongside brand cult figure Ingrid. It sees Ingrid ask the stars to sign her shirt, but they mistake Ingrid for… Continue reading Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign

World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of chess via an initiative called ‘Chess Notes’.   Award-winning designer Daniel Weil, who has been creatively collaborating in the chess space since 2013, uses chess moves… Continue reading World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

Workday Leverages Ryder Cup With Comic Phil Mickelson Fronted ‘Business Caddie’ Campaign

Days ahead of the start of the 2018 Ryder Cup, US finance and HR support services brand Workday ambushed the bi-annual Ryder Cup golf tournament by launching a new Phil Mickelson fronted campaign called ‘A Partner Like No Other’.   Workday, an enterprise cloud applications company for finance and human resources, launched the campaign on… Continue reading Workday Leverages Ryder Cup With Comic Phil Mickelson Fronted ‘Business Caddie’ Campaign

Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France

Deloitte and Team Dimension Data have partnered up to develop a pair of live analytics application for Tour de France and are promoting them via an integrated, multi-platform campaign led by online video.   Working in harness with partner Team Dimension Data and African bike charity Qhubeka, Deloitte has created a pair of apps – Deloitte… Continue reading Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France

IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience

A few days before the first serve at the world’s greatest tennis tournament, Wimbledon’s tech partner IBM has unveiled a campaign showcasing the new technologies spearheading its work at the 2017 Championships.   The official information technology supplier and consultant to the All England Lawn Tennis Club (AELTC) is promoting the latest iteration of its… Continue reading IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience

IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters

Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters

Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’

At the centre of Accenture’s position as the official technology partner RBS 6 Nations Rugby Championships is developing the tournament app – which reflects the sponsor’s mission to bring technology and digital expertise to the property.   The multinational management and technology consultancy is in the fourth year of a partnership, which runs from 2014… Continue reading Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’

IBM Masters Work: 50 Story-Telling Episodic Docu-Spots

IBM activates its sponsorship of The Masters in the USA by teeing up a staggering 50 different commercials – each of which will run just once.   The first golf major of the year runs 10 to 14 April and its US broadcast coverage is split between ESPN and CBS. IBM has a core set… Continue reading IBM Masters Work: 50 Story-Telling Episodic Docu-Spots

Accenture’s 6 Nations App Is Tech & Analytics Showcase

Accenture has rolled out its latest version of the official 6 Nations mobile app with a focus on providing improved audience participation and interaction.   Accenture’s 6 Nations activation continues to focus on delivering tech-driven enhancements that place digital fan engagement at the core of the tournament and the latest mobile app, which now includes… Continue reading Accenture’s 6 Nations App Is Tech & Analytics Showcase