A May campaign by Fast and Female, a Canadian charitable organisation empowering girls through sport and physical activity, championed gender pay equality in sport revolved around ‘Ally Hoop: The Equal Pay Mascot’. The campaign, which rolled out around the first ever WNBA pre-season game in Canada, was created by Toronto creative agency Hard Work… Continue reading ‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
Tag: Janine Beckie
Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
Hays Worldwide, the Official Recruitment Partner of Manchester City, teamed up with sport and entertainment agency We Are Fearless to create a new strand of its ‘Behind Every Goal’ campaign which draws on parallels between the world of elite football and the world of work. The international recruitment company’s activation is built around a… Continue reading Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
