Tag: Bots

Best Of Backlash: The Activative Team Selects Its ‘Worst 5’ Sports Marketing Fails & Fiascos

As the bot-led, automated Twitter strand of adidas’ #DareToBeDifferent Arsenal kit launch campaign backfires spectacularly, we wonder when sports marketers are going learn from past mistakes and stop opening themselves up to offensive manipulation by chasing the cheap social metrics that un-monitored bots can generate.   From racism and sexism, to scandal and offense, the… Continue reading Best Of Backlash: The Activative Team Selects Its ‘Worst 5’ Sports Marketing Fails & Fiascos

IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience

A few days before the first serve at the world’s greatest tennis tournament, Wimbledon’s tech partner IBM has unveiled a campaign showcasing the new technologies spearheading its work at the 2017 Championships.   The official information technology supplier and consultant to the All England Lawn Tennis Club (AELTC) is promoting the latest iteration of its… Continue reading IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience

Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI

IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign.   During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott.   The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI

Coca-Cola Super Bowl Spot Launches #MakeItHappy Social Campaign

Pepsi may be the official NFL soft drink sponsor, but rival Coca-Cola used the league’s showpiece Super Bowl to launch a campaign encouraging Twitter users to mark negative tweets with the brand-created #MakeItHappy hashtag triggering Coke to turn those words into cute art images using ASCII lettering code.   Led by a Super Bowl commercial… Continue reading Coca-Cola Super Bowl Spot Launches #MakeItHappy Social Campaign