Pepsi may be the official NFL soft drink sponsor, but rival Coca-Cola used the league’s showpiece Super Bowl to launch a campaign encouraging Twitter users to mark negative tweets with the brand-created #MakeItHappy hashtag triggering Coke to turn those words into cute art images using ASCII lettering code. Led by a Super Bowl commercial… Continue reading Coca-Cola Super Bowl Spot Launches #MakeItHappy Social Campaign
Tag: Trolls
Adidas ‘There Will Be Haters’ Takes On The Twitter Trolls
Adidas’ ongoing ‘There Will Be Haters’ campaign not only sees the brand push its F50 boot via a traditional media campaign, but also follow this through by enthusiastically defend its player ambassadors on Twitter showing that the brand is willing to do what it can to defend its ambassadors on social media and to put… Continue reading Adidas ‘There Will Be Haters’ Takes On The Twitter Trolls
