A new multi-phase campaign for Puma|One8 sees national cricket team captain and icon Virat Kohli promote a message encouraging youngsters in India to incorporate more sport, exercise and play into their daily lives. The digital #ComeOutandPlay campaign for One8, an athleisure brand created as a partnership between Kohli himself and the sports lifestyle brand… Continue reading Puma/One8 & Virat Kohli Urge Indian Youngsters To ‘Come Out And Play’ Via Online Contextual Spots
Tag: Insights
IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
A few days before the first serve at the world’s greatest tennis tournament, Wimbledon’s tech partner IBM has unveiled a campaign showcasing the new technologies spearheading its work at the 2017 Championships. The official information technology supplier and consultant to the All England Lawn Tennis Club (AELTC) is promoting the latest iteration of its… Continue reading IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
Henry Fronts Puma FC: New Virtual Football Community
As Europe’s 2013/14 football season kicks off, Thierry Henry is the launch face for Puma’s new virtual football community – ‘Puma Football Club’. Based around a central web platform at www.pumafootballclub.com, the sports equipment brand is inviting soccer supporters around the world to complete a set of fun football challenges, win prizes and get… Continue reading Henry Fronts Puma FC: New Virtual Football Community
IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
IBM is leveraging its new five-year strategic partnership with the Rugby Football Union (RFU) as its official analytics partner by launching ‘TryTracker’. This is a new data-led online insights tool not only provides ‘Keys To The Game’, play-by-play insights during games and analyses player-by-player performance, but it also employs predictive analytics to identify three… Continue reading IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
