NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers

NFL partner Crown Royal kicked off its second year as the league’s first-ever whisky sponsor with an activation titled ‘A Minute To The Kick Off’ that saw it partner with Uber Eats for an initiative that helps fans celebrate game day whilst giving back to couriers, delivery drivers and the hospitality industry.   Crown Royal… Continue reading NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers

AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’

To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’

Late Night Match Guides Lead Qantas’ RWC Wallabies Work

Leveraging its Australian Rugby Union partnership around the Rugby World Cup, long-time sponsor Qantas has created a set of online Late Night Match Guides to give Wallabies fans tips on how to prepare for matches and handle the Australia/UK time difference.   The name partner off the Qantas Wallabies has shot a set of practical… Continue reading Late Night Match Guides Lead Qantas’ RWC Wallabies Work

Henry Fronts Puma FC: New Virtual Football Community

As Europe’s 2013/14 football season kicks off, Thierry Henry is the launch face for Puma’s new virtual football community – ‘Puma Football Club’.   Based around a central web platform at www.pumafootballclub.com, the sports equipment brand is inviting soccer supporters around the world to complete a set of fun football challenges, win prizes and get… Continue reading Henry Fronts Puma FC: New Virtual Football Community