Tag: Australian Rugby Union

Wallabies RWC Work Overview > Wake-Up Guides, Match Alarm Apps, Unity (& Rugby Re-Purposing)

After yet another epic Anglo-Australian sporting battle – in the form of last weekend’s crucial Rugby World Cup Wallabies win – we take the opportunity to look at some of the key tournament partnership activation and sports marketing campaigns from Down Under.   Two stand-out sponsor campaigns offer Australian fans practical help in getting up… Continue reading Wallabies RWC Work Overview > Wake-Up Guides, Match Alarm Apps, Unity (& Rugby Re-Purposing)

Late Night Match Guides Lead Qantas’ RWC Wallabies Work

Leveraging its Australian Rugby Union partnership around the Rugby World Cup, long-time sponsor Qantas has created a set of online Late Night Match Guides to give Wallabies fans tips on how to prepare for matches and handle the Australia/UK time difference.   The name partner off the Qantas Wallabies has shot a set of practical… Continue reading Late Night Match Guides Lead Qantas’ RWC Wallabies Work

ARU Kit Partner ASICS #StrongerAsOne RWC #GoDominate Jersey Launch

Australian Rugby Union kit partner ASICS began its Rugby World Cup marketing offensive back in June with a launch campaign for the 2015 Wallabies strip called #StrongerTogether.   The push was fronted by a classic, action-led, darkly-lit spot featuring Wallaby players in training.     The central launch film, rolled out in early July to… Continue reading ARU Kit Partner ASICS #StrongerAsOne RWC #GoDominate Jersey Launch