In Australia, McDonald’s encouraged fans of Melbourne City FC and Western United FC to celebrate and socially share home goals to win free Big Macs in an October campaign titled ‘Score Yours’ which leveraged the 7 October start of the new men’s A-League season. The social media led marketing push, developed in harness with agency Gemba, incentivises fans… Continue reading McDonald’s ‘Score Yours’ Campaign Rewards Australian Football Fans With Free Big Macs
Tag: Social Sharing
Ariel India’s Nostalgic Lucky Shirt #2011Dobara Cricket World Cup Campaign & Contest
The P&G brand, India’s biggest premium detergent, launched a multi-channel #2011Dobara campaign that positions 2011’s winning Indian team shirt as a lucky charm for the 2019 ICC Cricket World Cup. To leverage the ODI World Cup, which is hosted by England Wales and which represents the biggest event for Indian sports fans this year,… Continue reading Ariel India’s Nostalgic Lucky Shirt #2011Dobara Cricket World Cup Campaign & Contest
NHL’s Minnesota Wild Is First US Team To Use Snapchat Spectacles For Team/Fan Social Sharing
November saw the Minnesota Wild become the first NHL team to use wi-fi-enabled Snapchat Spectacles to give fans a new behind-the-scenes view on the team. The Wild teamed up with ad agency Space 150 to bring this fresh approach to first-person social sharing to life for hockey fans on the day of a game against… Continue reading NHL’s Minnesota Wild Is First US Team To Use Snapchat Spectacles For Team/Fan Social Sharing
Samsung ‘We Rise Together’ RWC Alarm App Wakes Wallabies Fans
Australian Rugby Union sponsor Samsung launches #WeRiseTogether – a multi-platform campaign fronted by Israel Folau that spans alarm apps and TV ads and aims to help Australians wake up and inspire them to support the Wallabies at the Rugby World Cup. Samsung Electronics Australia, a Wallabies partner since 2012, is leveraging Rugby World Cup… Continue reading Samsung ‘We Rise Together’ RWC Alarm App Wakes Wallabies Fans