The P&G brand, India’s biggest premium detergent, launched a multi-channel #2011Dobara campaign that positions 2011’s winning Indian team shirt as a lucky charm for the 2019 ICC Cricket World Cup. To leverage the ODI World Cup, which is hosted by England Wales and which represents the biggest event for Indian sports fans this year,… Continue reading Ariel India’s Nostalgic Lucky Shirt #2011Dobara Cricket World Cup Campaign & Contest