On 16 September SC Johnson and Liverpool Football Club unveiled a eco-led partnership running under the title ‘Goals For Change’ which will initial create a closed loop recycling model for the more than 500,000 plastic bottles used at Anfield each season. The partnership’s launch activation will see football fans at Anfield encouraged to put… Continue reading SC Johnson & Liverpool FC Team Up To Tackle Plastic Waste Via ‘Goals For Change’ Partnership
Tag: Home Care
Clean Jersey Swap – Tide & NFL
P&G detergent brand Tide promoted its ‘Tide Hygienic Clean’ product and leveraged the US trend for washing clothes more often during the pandemic through a Peyton Manning fronted integrated NFL activation running through September 2020 and February 2021 which kept alive the post-game player jersey swap tradition after it was banned by the league’s special… Continue reading Clean Jersey Swap – Tide & NFL
P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem
The NFL’s official detergent brand Tide is keeping a valued post-game tradition alive – despite the pandemic – through a clean ‘Jersey Swap’ programme. Ahead of its new season kick-off, back in July the NFL announced that opposing teams could not exchange jerseys after games due to related Covid-19 health risks. The long sports… Continue reading P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem
Ariel India’s Nostalgic Lucky Shirt #2011Dobara Cricket World Cup Campaign & Contest
The P&G brand, India’s biggest premium detergent, launched a multi-channel #2011Dobara campaign that positions 2011’s winning Indian team shirt as a lucky charm for the 2019 ICC Cricket World Cup. To leverage the ODI World Cup, which is hosted by England Wales and which represents the biggest event for Indian sports fans this year,… Continue reading Ariel India’s Nostalgic Lucky Shirt #2011Dobara Cricket World Cup Campaign & Contest
Head & Shoulders #JoinThePride Urges Fans To Adopt ‘3 Lines’ Hair To Support Lionesses
Head & Shoulders is activating its rights as the first official hair care partner of the England Men’s and Women’s football teams with a ‘Join The Pride’ campaign aimed to generating hair-led support for Lionesses ahead of the FIFA Women’s World Cup. The integrated campaign is led by a rallying call urging fans to shave three lines in their… Continue reading Head & Shoulders #JoinThePride Urges Fans To Adopt ‘3 Lines’ Hair To Support Lionesses
