Molson Coors beer brand Coors Light partnered with P&G’s national laundry and dry cleaning service Tide Cleaners for an American Football campaign called ‘Chores Light’ based around offering to do footballs fans’ laundry on Saturdays so that they can relax and enjoy college football game day. The cross-promotional campaign was based around the insight… Continue reading Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football
Tag: Tide
NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys
NFL sponsor Tide sought to convince superstitious American football fans to finally wash their lucky jerseys in a TV and social media new season activation featuring Las Vegas Raiders wide receiver Davante Adams and several other grid iron stars. Created by agency Saatchi & Saatchi NY and helmed by Division 7 director Kris Belman, the campaign… Continue reading NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys
P&G’s Tide Activates NFL Partnership Prior To Kick-Off Via #TurnToCold Campaign
Ahead of the start of the 2021/22 season, P&G laundry detergent brand Tide has partnered with the NFL on a fresh strand of its eco- focused efforts to encourage consumers to wash clothes in cold water. The blended cause and marketing campaign is built around incentivising football fans to enter a contest to win… Continue reading P&G’s Tide Activates NFL Partnership Prior To Kick-Off Via #TurnToCold Campaign
Clean Jersey Swap – Tide & NFL
P&G detergent brand Tide promoted its ‘Tide Hygienic Clean’ product and leveraged the US trend for washing clothes more often during the pandemic through a Peyton Manning fronted integrated NFL activation running through September 2020 and February 2021 which kept alive the post-game player jersey swap tradition after it was banned by the league’s special… Continue reading Clean Jersey Swap – Tide & NFL
P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem
The NFL’s official detergent brand Tide is keeping a valued post-game tradition alive – despite the pandemic – through a clean ‘Jersey Swap’ programme. Ahead of its new season kick-off, back in July the NFL announced that opposing teams could not exchange jerseys after games due to related Covid-19 health risks. The long sports… Continue reading P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem
Tide Leverages Kick Off With ‘When Is Laundry Night?’ As NFL Now Means ‘Not For Laundry’
To leverage the start of the new season, US detergent giant Tide teamed with football legend Peyton Manning, singing star Gwen Stefani and broadcaster NBC in a mashup of Tide commercials and network show promos with a campaign called ‘When Is Laundry Night?’ The campaign, developed with P&G multi agency Woven (which includes Saatchi… Continue reading Tide Leverages Kick Off With ‘When Is Laundry Night?’ As NFL Now Means ‘Not For Laundry’
P&G’s Tide Re-Activates NFL In-Game Comic Commercials With ‘Thursday Night Tide Ads’
For the new NFL season, partner P&G reinforces its Tide brand’s connection with the sport with an ongoing comic commercial series called ‘Thursday Night Tide Ads’. The campaign, which builds on the brand’s award winning Super Bowl work in both 2017 and 2018, was developed by creative agency Saatchi & Saatchi. The campaign’s… Continue reading P&G’s Tide Re-Activates NFL In-Game Comic Commercials With ‘Thursday Night Tide Ads’
Tide NASCAR Ad Leverages Daytona 500 Brand Exposure
Detergent brand Tide has acted fast to make the most of its surprising, high profile exposure at last week’s Daytona 500. In what seemed like a bizarre moment in the race, Fox cameras focused track marshals using Tide laundry detergent to clean the track up after a massive jet dryer explosion mid race.… Continue reading Tide NASCAR Ad Leverages Daytona 500 Brand Exposure
