To leverage the start of the new season, US detergent giant Tide teamed with football legend Peyton Manning, singing star Gwen Stefani and broadcaster NBC in a mashup of Tide commercials and network show promos with a campaign called ‘When Is Laundry Night?’ The campaign, developed with P&G multi agency Woven (which includes Saatchi… Continue reading Tide Leverages Kick Off With ‘When Is Laundry Night?’ As NFL Now Means ‘Not For Laundry’
Tag: Gwen Stefani
Target & Stefani Shoot World’s First Live Music Video In Grammys Ad Break
Target’s 58th Grammy Awards activation continued its wider objective of making memorable pop-culture moments by partnering with Gwen Stefani on her ‘This Is What The Truth Feels Like’ album launch that had an innovative four-minute live music experience at its centre. The music video for Stefani’s new single ‘Make Me Like You’ was unveiled… Continue reading Target & Stefani Shoot World’s First Live Music Video In Grammys Ad Break
