Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys

Intel allied with Lady Gaga at this year’s Grammys Awards to deliver a tech-led, on-stage musical tribute to the diverse talents of David Bowie   The Academy Award-nominated and six-time Grammy-winning music titan infused her own artistry with a range of innovative Intel technologies in a multifaceted homage to the music legend during the CBS… Continue reading Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys

Target & Stefani Shoot World’s First Live Music Video In Grammys Ad Break

Target’s 58th Grammy Awards activation continued its wider objective of making memorable pop-culture moments by partnering with Gwen Stefani on her ‘This Is What The Truth Feels Like’ album launch that had an innovative four-minute live music experience at its centre.   The music video for Stefani’s new single ‘Make Me Like You’ was unveiled… Continue reading Target & Stefani Shoot World’s First Live Music Video In Grammys Ad Break

Intel & Gaga Activative Recording Academy / The Grammys Partnership

The Consumer Electronics Show (CES) in Las Vegas, Nevada, seems an unlikely place to kick off a music sponsorship campaign, nevertheless that’s just what Intel did when it activated its Grammys sponsorship via a teaser video for a mysterious music campaign revolving around Lady Gaga.   In the middle of Intel’s CES tech innovation keynote… Continue reading Intel & Gaga Activative Recording Academy / The Grammys Partnership