Mastercard used its sponsorship of the 2017 Grammy Awards to push its digital wallet service Masterpass with an interactive, experiential and real-time offer campaign called #ThankTheFans. Ahead of the 59th Annual Grammy Awards, Mastercard heavily trailed its multi-channel #ThankTheFans partnership initiative with a campaign spot airing on 6 February as well as… Continue reading Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
Tag: The GRAMMYs
New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
Sportswear behemoth Nike is adding its voice to the current values-based brand ad campaign avalanche to promote a universal message of ‘Equality’. The objective of this new ‘Equality’ initiative isn’t just to roll out an ad campaign, but to actually encourage people to take action and take part in programmes that take the fairness… Continue reading New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
Target & Stefani Shoot World’s First Live Music Video In Grammys Ad Break
Target’s 58th Grammy Awards activation continued its wider objective of making memorable pop-culture moments by partnering with Gwen Stefani on her ‘This Is What The Truth Feels Like’ album launch that had an innovative four-minute live music experience at its centre. The music video for Stefani’s new single ‘Make Me Like You’ was unveiled… Continue reading Target & Stefani Shoot World’s First Live Music Video In Grammys Ad Break
Squarespace Launches Long Form Films Telling Leo Bridges Story At Grammys
For a major Grammys campaign, website design platform Squarespace partnered with singer Leon Bridges – a nominee for Best R&B album and a bona fide customer with a spearhead film. The activation, developed with Austin-based agency Preacher, explores Bridges’ path to fame from washing dishes and playing coffee shops and bar gigs last year… Continue reading Squarespace Launches Long Form Films Telling Leo Bridges Story At Grammys
MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
MasterCard’s ‘Rock The Red Carpet’ campaign leveraged its Grammy’s rights across multiple platforms with a primary focus on linking its LA on-the-ground bus-based makeover and surprises tour, to its digital and social channels and a programme of branded music events. The campaign actually began in November 2015 during the holiday season with a Grammys… Continue reading MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
Intel & Gaga Activative Recording Academy / The Grammys Partnership
The Consumer Electronics Show (CES) in Las Vegas, Nevada, seems an unlikely place to kick off a music sponsorship campaign, nevertheless that’s just what Intel did when it activated its Grammys sponsorship via a teaser video for a mysterious music campaign revolving around Lady Gaga. In the middle of Intel’s CES tech innovation keynote… Continue reading Intel & Gaga Activative Recording Academy / The Grammys Partnership
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
Speed-Led Aflac Disruption Aims To Create GRAMMYs Synergies
GRAMMYs sponsor Aflac activated around the event via an integrated, multi-platform campaign that ranged from bringing its familiar duck brand mascot to the red carpet, ‘speeding up’ ad breaks during E!’s red carpet pre-awards ceremony show and launching a GRAMMYs radio station on Pandora. Indeed, its GRAMMYs campaign is its biggest and most integrated marketing effort… Continue reading Speed-Led Aflac Disruption Aims To Create GRAMMYs Synergies
Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
CIROC and The GRAMMY Awards teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session called ‘Step Into The Circle. The partners invited musicians who’d never met before to a mysterious brand-backed jam session that ‘brought artists and new friends together through… Continue reading Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
Whirlpool’s GRAMMYs ‘Care Is Musical’ Consumer Song Contest
At the heart of Whirpool’s GRAMMYs activation sits its ‘Care Is Musical Contest’ – a web-focused consumer singing competition that offers the winner a unique chance to perform in the brand’s GRAMMYs telecast commercial. Based on consumer-sung versions of ‘You are My Sunshine’, the competition was promoted with a social media campaign that launched… Continue reading Whirlpool’s GRAMMYs ‘Care Is Musical’ Consumer Song Contest
‘Music Unleashes Us’ 56th GRAMMYs Promo Campaign
The GRAMMYs property owner The Recording Academy taps into fans visceral reaction to music in its promotional campaign for the 56th annual GRAMMY Awards – ‘Music Unleashes Us’. Working in partnership with long term agency partner TBWA\Chiat\Day, the promotional initiative leverages the insight that humans have ‘natural, sometimes uncontrollable, visceral reactions to music’ and… Continue reading ‘Music Unleashes Us’ 56th GRAMMYs Promo Campaign
Target Runs Exclusive Artist Content GRAMMYs Campaign
Target launched an advertising blitz during The GRAMMYs CBS telecast promoting the retailer’s full armoury of music partnerships (and perhaps reminding viewers that the store still sells CDs). Running no fewer than eight commercials during the three-hour broadcast, Target aimed to engage the 30 million awards show TV audience as it leveraged its status… Continue reading Target Runs Exclusive Artist Content GRAMMYs Campaign
