Mastercard used its sponsorship of the 2017 Grammy Awards to push its digital wallet service Masterpass with an interactive, experiential and real-time offer campaign called #ThankTheFans. Ahead of the 59th Annual Grammy Awards, Mastercard heavily trailed its multi-channel #ThankTheFans partnership initiative with a campaign spot airing on 6 February as well as… Continue reading Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
