World’s Biggest Selfie Stick Fronts Asics’ NYC Marathon Sponsorship Activation

Asics has unveiled the world’s biggest selfie stick as the centrepiece of its on-course NY Marathon sponsorship activation   At 90 feet high, this fully working selfie stick (situated in Gansevoort Plaza at the heart of Manhattan’s Meat Packing District)   Towering eight stories above the ground, it opened to the public (both runners and… Continue reading World’s Biggest Selfie Stick Fronts Asics’ NYC Marathon Sponsorship Activation

GRAMMYs Activation Review: It’s All About The Music Stupid!

Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences.   The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!