IOC Worldwide partner P&G’s Japanese-based beauty brand SK-II activated around the pandemic-delayed Tokyo 2020 Olympics through a social-first campaign targeting young Japanese women and fronted by swimmer and athlete ambassador Rikako Ikee which followed her battle back against leukemia to tell an authentic, raw story about overcoming challenges and provide inspiration during the… Continue reading This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)
Tag: Make Up
Maybelline’s Six Live Stream LFW Shows Activate British Fashion Council Sponsorship
Maybelline is activating its partnership with the British Fashion Council to bring London Fashion Week (LFW) to fashion fans right across the United Kingdom. February saw the cosmetics giant launched a major new multimedia campaign to celebrate this year’s London Fashion Week that at its centrepiece sees Maybelline stream six full fashion shows (followed… Continue reading Maybelline’s Six Live Stream LFW Shows Activate British Fashion Council Sponsorship
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
Herbal Essences #ShineOn ‘Top X Factor USA Moments’
As X Factor USA’s season three kicks off, new sponsor Herbal Essences is focusing its activation around an in-show branded programme element called #ShineOn. The shampoo brand is one of three P&G products tied in to the Cincinnati-based company’s X Factor programme partnership: the other two are cosmetics range CoverGirl and antiperspirant brand Secret.… Continue reading Herbal Essences #ShineOn ‘Top X Factor USA Moments’
P&G’s Cover Girl’s Product Placement In Cathy’s Book
Procter & Gamble has signed a marketing deal with the publisher of a new “interactive” novel to promote its Cover Girl make-up brand in a new form of literary product placement. “Cathy’s Book: If Found Call (650) 266 8233”, described as a genre-bending mystery for young adults has become one of the few books… Continue reading P&G’s Cover Girl’s Product Placement In Cathy’s Book
