IOC Worldwide partner P&G’s Japanese-based beauty brand SK-II activated around the pandemic-delayed Tokyo 2020 Olympics through a social-first campaign targeting young Japanese women and fronted by swimmer and athlete ambassador Rikako Ikee which followed her battle back against leukemia to tell an authentic, raw story about overcoming challenges and provide inspiration during the… Continue reading This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)
Tag: Make-Up Experience
Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending
Don’t worry about melting make-up or messing-up your hair at Coachella Valley Music & Arts Festival this year, as the objective of the Sephora Collection onsite brand experience is to keep festivalgoers primped all weekend-long – no matter the music or the weather. The festival’s official beauty sponsor has created a free brand experience… Continue reading Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending
Vodafone’s Rock Star Make-Up Tent at Bilbao BBK Live
At this year’s Bilbao’s BBK Live music festival, sponsor Vodafone is bringing more than just music to its branded tent in summer 2012 with a rock star make-up initiative for festival goers that spans both the physical and the digital worlds. The telco has sponsored Bilbao BBK Live, Bilbao’s leading annual rock and pop… Continue reading Vodafone’s Rock Star Make-Up Tent at Bilbao BBK Live
