Toyota teamed up with web giant Yahoo to leverage its sponsorship of the Stagecoach Music Festival with the first ever live Tumbrl stream. The live stream, which began on Friday and ran through Sunday, was the first brand-sponsored live stream of a concert on Tumblr (at http://stagecoachlive.tumblr.com/). The Tumblr video player was built… Continue reading 1st Tumblr Festival Live-Stream As Toyota/Yahoo Leverage Stagecoach
Tag: Coachella
Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending
Don’t worry about melting make-up or messing-up your hair at Coachella Valley Music & Arts Festival this year, as the objective of the Sephora Collection onsite brand experience is to keep festivalgoers primped all weekend-long – no matter the music or the weather. The festival’s official beauty sponsor has created a free brand experience… Continue reading Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending
H&M Coachella Activation Led By Collection Launch
To activate its fifth year as a lead sponsor of California music festival Coachella, H&M’s multi-channel campaign offered festivalgoers and fashionistas a comprehensive set of utilities, experiences and parties and once again used its sponsorship as a launch platform for a new collection and a new designer partnership. H&M, one of the six lead… Continue reading H&M Coachella Activation Led By Collection Launch
H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
H&M, in its fourth year as an official Coachella sponsor, focused its activation around the first ever exclusive Coachella pool party called ‘H&M Love Music Coachella’. The exclusive, invite-only 13 April event was hosted poolside at the Merv Griffin Estate and the celebrities amongst the 500 guests included: Diane Kruger, Joshua Jackson, Julianne Hough, Darren Criss,… Continue reading H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration with product ambassadors Ne-Yo and Cher Lloyd. The FMCG giant’s sponsorship of the Palm Springs based Coachella Valley Music and Arts Festival saw it launch… Continue reading Coachella Hangout & Music Track Launch Fruttare In US
Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Long term Coachella partner Heineken added further tech wizardry and experiential gadgetry to its activation foe the 2013 festival. April’s music extravaganza saw it official beer/malt beverage sponsor provide Wi-Fi for festival fans to interact with one another and update their social sites from inside its Heineken Dome. It also gave dancers the opportunity… Continue reading Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
H&M’s ‘Kiss For A Cause’ Coachella Campaign
H&M’s ‘Kiss for a Cause’ campaign is dedicated to raising funds and awareness for Fashion Against AIDS. Just one of several cause-related campaigns that the high street fashion retailer, this summer saw the campaign activate across several platforms based around the Coachella music festival. For those at the festival, the initiative focused on the… Continue reading H&M’s ‘Kiss For A Cause’ Coachella Campaign
Heineken’s Fingerprint Beer Store @ Coachella Festival
Keeping your beer cold and safe while at a music festival is a perennial challenge for music lovers. But Coachella sponsor Heineken has devised a simple solution. The global beer brand introduced fingerprint-recognition fridge technology at the recent The Coachella Valley Music and Arts Annual Festival in the US in order to ensure that… Continue reading Heineken’s Fingerprint Beer Store @ Coachella Festival
