One of FIFA sponsor Coca-Cola’s more interesting local market on the ground activations was a large-format augmented reality (AR) experience in Zürich’s main railway station. The campaign, launched in the third week of June, aimed to celebrate the 20 cola brand’s ongoing support for the game and its partnership with FIFA’s World Cup. Train… Continue reading Coca-Cola & Shaqiri Kick-Off World Cup With Swiss Station Augmented Reality Football Experience
Tag: Official Drinks Partner
NFL Beer Sponsor A-B InBev’s 5 Spot, 4 Brand In-Game $17m Super Bowl Commercials
The league’s beer partner Anheuser-Busch InBev is running a total of five in-game Super Bowl ads for four brands: that’s three-and-a-half minutes of air time costing around $17.5m – including the fabled A1 slot (the first ad that airs during the first ad break). The brewing giant is running a 60-second spot for the… Continue reading NFL Beer Sponsor A-B InBev’s 5 Spot, 4 Brand In-Game $17m Super Bowl Commercials
Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Coca-Cola is activating its silver partnership rights at Chile 2015 – which runs from 11 June to 4 July – with a new host nation TV spot launching in the first week of June called ‘We Are All Red’ and celebrating the tournament’s ‘return home after 20 years’. Using both the campaign ‘We… Continue reading Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Man Utd Partner Aperol Spritz Launches Player-Led Summer Spot
Manchester United present (Rooney, di Maria and Carrick) and past (Yorke and Cole) front a new TV spot, called ‘Contagiously’, for drinks sponsor Aperol Spritz. This is the club’s official drinks partner’s first TV commercial leveraging its Manchester United sponsorship rights. The narrative opens with Wayne Rooney, Angel di Maria and Michael Carrick seemingly taking… Continue reading Man Utd Partner Aperol Spritz Launches Player-Led Summer Spot
Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Long term Coachella partner Heineken added further tech wizardry and experiential gadgetry to its activation foe the 2013 festival. April’s music extravaganza saw it official beer/malt beverage sponsor provide Wi-Fi for festival fans to interact with one another and update their social sites from inside its Heineken Dome. It also gave dancers the opportunity… Continue reading Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
