There are, of course, a multitude of measurements and metrics used to indicate who won the Super Bowl ad game – from expert opinion and consumer sentiment analysis, to voting, digital buzz, social sharing and cyber mentions – and many of them actually contradict each other. Some award quite different campaigns winner and loser… Continue reading Super Bowl 50: Activative Top 5 > Top 5 Top 5 Tables
Tag: Super Bowl 50
Visa’s San Francisco Skyline Projections Lead Digital Super Bowl Experiences
The Visa Digital Skyline Projections offered football fans and San Francisco residents a spectacular Super Bowl 50 light show in tribute to the NFL and to the Bay Area. As millions of fans headed to San Francisco for Super Bowl week, Visa’s objective was to spearhead its league leverage programme through an experience that… Continue reading Visa’s San Francisco Skyline Projections Lead Digital Super Bowl Experiences
Verizon Experiential Super Bowl 50 Work Inc #Minute50 Giveaway, Livestream & On-Site Ads & Experiences
For Super Bowl 50, NFL telecoms partner Verizon’s activation opened with a nationwide #Minute50 promo offering customers exclusive opportunities to gain access to all things Super Bowl and culminated with a dynamic Super Bowl City experience and at-game experience programme. Its #Minute50 customer giveaway programme, which began on 24 January and ran until 7… Continue reading Verizon Experiential Super Bowl 50 Work Inc #Minute50 Giveaway, Livestream & On-Site Ads & Experiences
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
Super Bowl 50: Activative Top 5 > Inventions & Stunts
Once it was the in-game TV commercials that were always the hot ‘Super Bowl Marketing, media topic, but today it’s the innovative stand-out tactical stunts that garner just as many headlines. From social and experiential, to delivery innovations, pre-game ads and apps, Super Bowl 50 certainly saw plenty of inventive and original marketing mischief.… Continue reading Super Bowl 50: Activative Top 5 > Inventions & Stunts
NFL Beer Sponsor A-B InBev’s 5 Spot, 4 Brand In-Game $17m Super Bowl Commercials
The league’s beer partner Anheuser-Busch InBev is running a total of five in-game Super Bowl ads for four brands: that’s three-and-a-half minutes of air time costing around $17.5m – including the fabled A1 slot (the first ad that airs during the first ad break). The brewing giant is running a 60-second spot for the… Continue reading NFL Beer Sponsor A-B InBev’s 5 Spot, 4 Brand In-Game $17m Super Bowl Commercials
Hyundai’s Super Bowl Plan Spans 4 In-Game Spots, Ads, Experiential, A Ticket Comp & Live Social War Room
In its first year as the NFL’s official NFL car sponsor, Hyundai is amping up its auto activation with 4 TV spots in the Big Game which form the core of its Super Bowl activation. While the car marque has more than 400 vehicles serving as promotional cars throughout Super Bowl week, a series… Continue reading Hyundai’s Super Bowl Plan Spans 4 In-Game Spots, Ads, Experiential, A Ticket Comp & Live Social War Room
Mountain Dew’s Super Bowl Spots Stars Odd ‘PuppyMonkeyBaby’ Blend Of Big Game Ad Favourites
Mountain Dew returns to the Super Bowl for the first time in 15 years with a Mountain Dew Kickstart campaign called #PuppyMonkeyBaby that is both bizarre and slightly creepy. The weirdness of the title combination itself wasn’t enough to spark some attention, then the campaign has been heavily teased across social channels in the… Continue reading Mountain Dew’s Super Bowl Spots Stars Odd ‘PuppyMonkeyBaby’ Blend Of Big Game Ad Favourites
Doritos 2016 ‘Crash The Super Bowl’ Ad Contest Will Be Its Last
In addition to a tech-savvy campaign in and around San Francisco’s Levi’s Stadium, Doritos is also running 10th (and final) ‘Crash The Super Bowl’ consumer-created ad contest. The Frito-Lay snack brand has already announced that its famous and ground-breaking consumer-created ad contest will come to an end with Super Bowl 50. This year’s contest essentially… Continue reading Doritos 2016 ‘Crash The Super Bowl’ Ad Contest Will Be Its Last
NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens
Technology and tablet partner Microsoft has unveiled a Super Bowl TV spot that offers a high-tech vision of the future of the game. Described as a concept video, the creative shows a glimpse of a football experience no longer restricted to the TV screen: it sees the game take over the coffee table and… Continue reading NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens
NFL/NBC’s Inspirational New NFL Season ‘Together We Make Football’
Two weeks before the new season kicks off, the NFL and broadcast partner NBC relaunch their joint ‘Together We Make Football’ campaign with an invitation to all fans to share their own inspirational football stories. Essentially a season-opening Super Bowl ticket competition, this initiative encourages consumer-created (film and/or photo) content that sees fans socially… Continue reading NFL/NBC’s Inspirational New NFL Season ‘Together We Make Football’
