UEFA telecoms partner Orange is focusing on the fans for its Euro 2016 sponsorship with a campaign built around the message ‘Orange Sponsors You’. The integrated campaign, which is fronted by French soccer legend and Real Madrid manager Zinédine Zidane, is led by an umbrella, 100-second central film focusing on celebrating and generating fan… Continue reading ‘Orange Sponsors You’ Euro 2016 Campaign Sees Zidane Seek World’s Best Fans
Tag: Official Telecoms Partners
Verizon Experiential Super Bowl 50 Work Inc #Minute50 Giveaway, Livestream & On-Site Ads & Experiences
For Super Bowl 50, NFL telecoms partner Verizon’s activation opened with a nationwide #Minute50 promo offering customers exclusive opportunities to gain access to all things Super Bowl and culminated with a dynamic Super Bowl City experience and at-game experience programme. Its #Minute50 customer giveaway programme, which began on 24 January and ran until 7… Continue reading Verizon Experiential Super Bowl 50 Work Inc #Minute50 Giveaway, Livestream & On-Site Ads & Experiences
Telekom’s On-Site ‘Festival Buddy’ Bots Live Link Home Users To Festivalgoers
August saw Sziget Festival mobile partner Telekom connect the music extravaganza to a global audience through its Festival Buddies – branded and connected tele-presence bots. Telekom, Hungary’s leading mobile operator, worked with agency DDB Budapest to activate its festival sponsorship by introducing a friendly, tech-up device that allows people around the world to attend… Continue reading Telekom’s On-Site ‘Festival Buddy’ Bots Live Link Home Users To Festivalgoers
HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
HTC, the official sponsor of both UEFA’s Champions League and Europa League, ran a series of low latency short form film animations to commemorate the final of this year’s Champions League Final. The series of Vines promoted not just the telco’s tournament rights, but also its limited edition, 24-carat gold HTC One M9 handset… Continue reading HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
EE has buried ticket treasure on a ‘Glastonburied’ digital map for a new social media competition activating its rights as the official telecoms partner off the Glastonbury Festival. EE’s five-day, Twitter-led #Glastonburied campaign was initially trailed socially in late May There's 5 days of #Glastonburied goodness coming your way next week. Keep your… Continue reading EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
