Tour De France Star Sagan Races Grandma Joan In Specialized E Bike Campaign

Launched on 13 July to leverage spiking biking interest around the sport’s showpiece Tour De France, bike brand Specialized has released a new campaign called ‘Peter Sagan vs Grandma Joan’.   Sagan, the reigning Tour De France green jersey winner and current points leader, shot the spot for the Swiss bike brand which supplies the… Continue reading Tour De France Star Sagan Races Grandma Joan In Specialized E Bike Campaign

Hangar Event Celebrates United Airlines Deal With GS Warriors, Chase Center & Boys & Girls Clubs (SF)

The official airline of the Golden State Warriors celebrates it relationship and leverages the new NBA season with an initiative that blends the team tie-up with a multi-year sponsorship of its future Chase Center home and increased support for the Boys & Girls Clubs of San Francisco.   Essentially the airline ensured that a sponsorship… Continue reading Hangar Event Celebrates United Airlines Deal With GS Warriors, Chase Center & Boys & Girls Clubs (SF)

Visa’s San Francisco Skyline Projections Lead Digital Super Bowl Experiences

The Visa Digital Skyline Projections offered football fans and San Francisco residents a spectacular Super Bowl 50 light show in tribute to the NFL and to the Bay Area.   As millions of fans headed to San Francisco for Super Bowl week, Visa’s objective was to spearhead its league leverage programme through an experience that… Continue reading Visa’s San Francisco Skyline Projections Lead Digital Super Bowl Experiences

Verizon Experiential Super Bowl 50 Work Inc #Minute50 Giveaway, Livestream & On-Site Ads & Experiences

For Super Bowl 50, NFL telecoms partner Verizon’s activation opened with a nationwide #Minute50 promo offering customers exclusive opportunities to gain access to all things Super Bowl and culminated with a dynamic Super Bowl City experience and at-game experience programme.   Its #Minute50 customer giveaway programme, which began on 24 January and ran until 7… Continue reading Verizon Experiential Super Bowl 50 Work Inc #Minute50 Giveaway, Livestream & On-Site Ads & Experiences

Nespresso Films ‘Taste The Magic Of The (America’s) Cup’

As the battle for sport’s oldest trophy reaches a climax in San Francisco Bay, America’s Cup sponsor Nespresso has released a series of short films called ‘Taste The Magic Of The Cup.   The films, one of which is released each day of the competition, aim to both dramatise and explore synergies between the advanced… Continue reading Nespresso Films ‘Taste The Magic Of The (America’s) Cup’