February saw global bike brand Cannondale launched its new ultra-premium tier of performance products ‘LAB71’ through an integrated campaign called ‘Chasing Impossible’. Creative agency The Corner London, in its first campaign for Cannondale, sought to showcase the brand’s never ending commitment to and drive for performance and innovation through ‘Chasing Impossible’ and to promote… Continue reading Cannondale Bikes promotes LAB71 Ultra-Premium Products Via ‘Chasing Impossible’ Campaign
Tag: Bike
Tour De France Star Sagan Races Grandma Joan In Specialized E Bike Campaign
Launched on 13 July to leverage spiking biking interest around the sport’s showpiece Tour De France, bike brand Specialized has released a new campaign called ‘Peter Sagan vs Grandma Joan’. Sagan, the reigning Tour De France green jersey winner and current points leader, shot the spot for the Swiss bike brand which supplies the… Continue reading Tour De France Star Sagan Races Grandma Joan In Specialized E Bike Campaign
Giant’s Real Riders Campaign Sponsors People Not Pros
As the 2011 Tour De France gets under way in France, bike brand Giant Australia launches a campaign that diverts the company’s sponsorship budget away from professional bikers to everyday cyclists. At the core of Giant’s Real Riders initiative is the bike manufacturer’s sponsorship of 30 everyday cyclists. Each will be kitted… Continue reading Giant’s Real Riders Campaign Sponsors People Not Pros
