While Glastonbury’s officially designated ‘Campaign Of The Year was its partnership with the NHS Blood And Transplant (NHSBT) on a blood donor recruitment drive called ‘Be This Year’s Headline Act’, the festival and the campaign were somewhat ambushed by trendy boot brand Hunter and its ‘Be A Headliner’ campaign. While the NHSBT initiative was… Continue reading ‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
Tag: Glastonbury
Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Toilets are a pretty big topic at Glastonbury and 2015 saw charity WaterAid construct a ‘loo with a view’ as a fulcrum of its festival-led campaign – called #MakeItHappen – to highlight the plight of the 2.5 billion people in the world who do not have a private toilet Whilst certainly a useful and… Continue reading Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
With its strictly limited number of commercial partnerships, ban on stage-side logos and famous on-site brand restrictions, it is inevitable that a slew of brands are going to try and unofficially leverage the event through simple brand jacking. After all, social media brand jacking is a fairly straightforward and very economical tactic to leverage… Continue reading Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
EE has buried ticket treasure on a ‘Glastonburied’ digital map for a new social media competition activating its rights as the official telecoms partner off the Glastonbury Festival. EE’s five-day, Twitter-led #Glastonburied campaign was initially trailed socially in late May There's 5 days of #Glastonburied goodness coming your way next week. Keep your… Continue reading EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Cows have long been part of the landscape at Glastonbury home Worthy Farm and this year sees the festival’s telecom’s partner EE create a heard of fibreglass cows to act as the hotspots for its on-site 4G network. The life-size, 4G-powered ‘Highspeed Heard’ have been modelled on Worthy Farm’s own famous dairy herd by… Continue reading EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Orange App Geo-Tags Mood At 2011 Glastonbury Festival
Telecoms brand Orange has sponsored Europe’s trend setting music festival Glastonbury for a decade now and been relentlessly innovative in activating around the event. Of course, being creative is something of a prerequisite when backing a festival that will not link a backer’s name or brand to the venue or event and has… Continue reading Orange App Geo-Tags Mood At 2011 Glastonbury Festival
Orange’s Glastonbury Sound Charge T-Shirt
Continuing its heritage of providing innovative utilities and fun experiences at Glastonbury, 2011 sees the brand bring its customers a sound-powered T-Shirt that can recharge you phone while you watch bands perform. The noise-responsive shirt is equipped with several adaptor options enabling the festival going wearer to simply top-up the charge on their… Continue reading Orange’s Glastonbury Sound Charge T-Shirt
Orange’s GlastoTag Aims For World Record
Mobile brand Orange continues to offer innovative utilities within its Glastonbury sponsorship programme. It’s well established ‘Chill n Charge’ space has long been the core of the brand’s activation (complete with essential phone charging facilities, image sharing opportunities and exclusive performances). But as the programme evolved other utilities have been added ranging from its website… Continue reading Orange’s GlastoTag Aims For World Record
