Rob Sanderson, a creative at sports agency Dark Horses whose wife works for the NHS, home shot an emotional fundraising film featuring his own family and promoting the NHS Charities Cup. The NHS Charities Cup, a star-studded EA FIFA 2020 tournament was set up to raise money for the NHS. Shot at Sanderson’s… Continue reading Dark Horses Creative Shoots NHS Charities Cup Spot: A Sentimental, Home-Shot Film Starring Family
Tag: Charity Fundraising
Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle
In addition to his direct and cutting contribution to the #OscarsSoWhite debate, Chris Rock’s other big message on the night was #GirlScoutCookiesSoGood as the host ensured blockbuster brand placement for the annual ‘Girl Scout Cookie Sale’. The Oscars ceremony coincided with the final day of the National Girl Scout Cookie Weekend, so Rock used… Continue reading Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle
Ambassador Andy Murray Continues WWF Sniffer Dog Campaign At US Open
Former champion Andy Murray continues to endorse the World Wide Fund For Nature at this year’s US Open through an endorsement campaign led by the UK number one sporting the NGO’s panda on his shirt. The WWF global ambassador will wear the iconic WWF logo on his sleeve throughout the US Open as he… Continue reading Ambassador Andy Murray Continues WWF Sniffer Dog Campaign At US Open
Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Toilets are a pretty big topic at Glastonbury and 2015 saw charity WaterAid construct a ‘loo with a view’ as a fulcrum of its festival-led campaign – called #MakeItHappen – to highlight the plight of the 2.5 billion people in the world who do not have a private toilet Whilst certainly a useful and… Continue reading Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Zlatan In-Game Tattoo Stunt Launches WFP 805m Names
Valentine’s Day saw controversial icon and soccer superstar Zlatan Ibrahimovic launch a new campaign when he removed his shirt to reveal 50 new tattoos carrying a campaign message during the match between his team Paris St-German took on Caen. Each tattoo revealed the name of just 50 of the 805 million people who are… Continue reading Zlatan In-Game Tattoo Stunt Launches WFP 805m Names
Ping Product Placement In Golfer Watson’s ‘Bubba Claus’ Charity Rap Video
Following on from his famous ‘Bubba Craft’ stunt comes a Bubba Watson charity Christmas song called ‘Bubba Claus – The Single’. A track so bad that it has to be heard to be believed. With front-and-centre product placement from the golfer’s equipment partner Ping, the rap video sees the former Masters winner ask… Continue reading Ping Product Placement In Golfer Watson’s ‘Bubba Claus’ Charity Rap Video
J&J/Pearson Drive Action Via ‘HalfTheSky’ Facebook Game
In the build up to World Women’s Day, Johnson & Johnson and The Pearson Foundation activated their partnerships with The Fistula Foundation and Room To Read by bringing game play to real world action. Both brands made $250,000 commitments to the two NGOs to support the Facebook game ‘Half the Sky Movement: The Game’… Continue reading J&J/Pearson Drive Action Via ‘HalfTheSky’ Facebook Game
Hairy Hockey As NHL’s Play Off ‘Beard-A-Thon’ Begins
The NHL Playoffs are approaching so it’s time for this season’s ‘Beard-A-Thon’ to begin. The campaign, which leverages the long-standing ice hockey tradition of players not shaving during the playoffs to demonstrate team unity, is entering its fourth year and for the time has a national sponsor. The background for the tradition… Continue reading Hairy Hockey As NHL’s Play Off ‘Beard-A-Thon’ Begins
